Project Statement
LuxCollection continuously expands its portfolio of beauty products to meet the evolving needs of the wholesale beauty market. With new products launching regularly, it is essential to build product awareness at the same pace with LuxCollection's product development. Our goal is to ensure retailers remain informed and engaged with our products.
I created monthly magazine advertisements that introduced new products to beauty retailers and distributors. Working within established brand guidelines, I pushed product awareness by creating or transforming available market assets for Lux Collection’s printed advertisement.
Each advertisement balances strong visual appeal with clear product communication, emphasizing key benefits, differentiation, and selling points relevant to wholesale customers. Through layout design, typography, and visual hierarchy, I created advertisements that effectively showcased new product launches while reinforcing LuxCollection's brand presence within the beauty industry.
The goal of each advertisement was to generate awareness and support wholesale sales efforts.
October 2025
easyLocs ad aimed at extreme hold for locs
April 2026
New line of Deodorant
March 2026
EdgeGro+ for styling edges
March 2025
New product release for Batana Oil
February 2025Â
EdgeLux for styling edges