Project Statement
WSME is an independent radio station operated by community volunteers within The Milwaukee School of Engineering. Every year WSME hosts their annual Rockabilly Chili Fundraiser to bring in the community and businesses within Milwaukee. WSME has used the same campaign to promote the event and needed to update the branding of the Rockabilly Chili Fundraiser's advertisement.
The project required a mock-up for a printed poster, web ads, billboards, and a page splash for the WMSE website. The approach for the updated branding is to create a new mascot with an emphasis on the "Best Heat" category of the chili competition. An illustration of the new mascot will be used across the marketing to grab the attention of new possible attendees to the event.
Web Ads
Web Ads Mockup
Billboard ad no.1 mockup
Billboard ad no.1 design
Billboard ad no.2
Billboard ad no.2 mockup
WMSE website splash page
WMSE website splash page mockup
Poster sketch
Finished poster
